“Creativity is the quiet voice within us, whispering the stories we are yet to tell, waiting for the moment we dare to listen and let them unfold.”

— Inobishorr

Inobi is a fashion brand that embraces the individuality and versatility in every woman. Founded by Inobishorr in 2020, Inobi was born from a deeply personal journey.

Raised in Southern Nigeria by a mother from the South, a father from the East, and with both parents rooted in the North, Inobishorr grew up immersed in cultural dualities. That upbringing, combined with a life of travel and exploration, shaped her love for culture and creative expression across many mediums—fashion being one of the most resonant.

Inobi began with headwraps, a personal love she shared with the women in her life. But soon, it became clear that this was only the beginning.

After a brief hiatus, the brand has returned with a timeless, powerful, and versatile piece: the ultimate scarf. The perfect representation of the individuality and functionality women seek in fashion.

Today, Inobi isn’t just a fashion brand or a single piece of clothing. We are a brand fueled by an ambitious desire to do something new and authentic not just with our products, but with the lifestyle and conversations we support and inspire.

We exist to embrace the multifaceted woman and design for the many versions of her story.